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LEGO® SERIOUS PLAY® background?

LEGO® SERIOUS PLAY® is a methodology to structure discussions. People engage in group discussions that are assisted with LEGO® bricks.

People build and discuss various metaphors that describe nature of a problem and its potential future state. In case of more complex problems or issues they will be appended by a complete set of various stakeholders - the clients, the vendors, the competitors, the collaborators. After all the different agents would be mapped onto a holistic landscape the participants agree upon a set of common rules of behavior to tackle various eventualities and emergent scenarios. They agree upon norms of action in case of dealing with unexpected and derive their principles of action (simple rules) to execute their future strategy and determine their plan of action.

Marko talking about LEGO Serious  Play methodology

​How LEGO® SERIOUS PLAY® method helps?

1st Level

Playful Intro

Individual model building

Simple applications that include fun ice-breakers, setting goals, offering feedback, one-to-one mentoring or coaching, idea development, exploring behaviors, individual learning.

2-8 hours

2nd Level

Sharing Outcomes

Shared model building

Creating common understanding on shared issues, e.g. ​vision, values, mission, processes. New products, services and business models. Agree upon goals, objectives, action plans.

4 hours - 2 days

3rd Level


System modeling

Modeling systems - complex organizations ​or systems with multiple stakeholders, strategies, scenarios, emergencies. Model, analyze and redesign processes and systems

2-5 days or more

Click here for detailed application techniques

Why is LEGO® SERIOUS PLAY® better than a regular meeting?

Serious Play, gr. spoudaious paidzein) origins from Plato's "Politeia", where it has been described as a pleasant activity aiming to educate oneself. LEGO® SERIOUS PLAY® is rooted in theory, published in top journals and includes numerous references to advantages to other similar types of tools and methods.

LEGO® SERIOUS PLAY® results are more sincere

LEGO® SERIOUS PLAY® leads to dedicated participants of the meeting

LEGO® SERIOUS PLAY® helps to unleash ideas

LEGO® SERIOUS PLAY® helps to remember details

LEGO® SERIOUS PLAY® helps to equalize discussion

LEGO® SERIOUS PLAY® helps to lower conflict


1. Practice

In the first phase, the participants practice their building skills and ability to recognize and create metaphors and stories

2. Task

Thereafter your LEGO® SERIOUS PLAY® facilitator gives your group a building task. E.g.: "Describe your problem today!"

3. Building

All participants engage in building to respond to the task individually

4. Story-telling

Participants explain their story to the others, if necessary the others reflect on what they heard

5. Refining

The story will be refined, mostly with the help of additional tasks. E.g. "What are the most difficult aspects of your problem"

6. Modeling

Participants engage in building a holistic model of their problem with all related stakeholders. They add a set of agents - e.g. clients, vendors, partners

7. Analysing

The agents are connected to the original problem and participants analyze the linkages between the parts of the model to seek the roots of the problem

8. Playing

Using the model, the participants play through various future scenarios to understand how to best deal with the problem

9. Concluding

As a result of discussions, the participants generalize their principles of action for the future to tackle the original problem

​Book on LEGO® SERIOUS PLAY® Method

Marko published with Sean Blair and 9 leading international facilitators a ​book on LEGO® Serious Play® method. Serious Work.  How to Facilitate Meetings & Workshops Using the LEGO® Serious Play® method. The book ​introduces five most used application techniques: goal setting, team building, idea generation, values & behaviours and shared vision. provides hands-on practical road-maps on learning about LEGO® ​SERIOUS PLAY® method and applying it to your own practice.

You may download the free preview here or purchase the book directly via Amazon.

Serious Work Lego Serious Play book

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This website is not approved, authorised or endorsed by the LEGO Group. LEGO®, is a trademark of the LEGO Group. We respect and align with the LEGO® Serious Play® trademark guidelines. We use the LEGO® Serious Play® method described in the LEGO Group Open Source Guide made available by LEGO under a Creative Commons license ‘Attribution Share Alike’.