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The highest reviewed and the most practical book on LEGO® SERIOUS PLAY® you will find

LEGO® SERIOUS PLAY® is a tool for innovation, communication and co-creation!

We first build our ideas with LEGO® bricks and explain what do they mean. It is like making 3D prints of our thoughts.

Thereafter we build various concepts together. In case of complex problems we can add stakeholders - the clients, the vendors, the competitors, the partners. This is like creating a prototype of our team, company or a problem.

Then we can start to play. Sometimes we brainstorm about innovative ideas. Sometimes we define our strategy. Sometimes we solve a complex problem. We do serious work while having fun.

Marko talking about LEGO Serious  Play methodology

How LEGO® SERIOUS PLAY® method helps?

1st Level

Playful Intro

Individual model building

Simple applications that include fun ice-breakers, setting goals, offering feedback, one-to-one mentoring or coaching, idea development, exploring behaviors, individual learning.

2-8 hours

2nd Level

Sharing Outcomes

Shared model building

Creating common understanding on shared issues, e.g. vision, values, mission, processes. New products, services and business models. Agree upon goals, objectives, action plans.

4 hours - 2 days

3rd Level


System modeling

Modeling systems - complex organizations or systems with multiple stakeholders, strategies, scenarios, emergencies. Model, analyze and redesign processes and systems

2-5 days or more

Click here for detailed application techniques

Why is LEGO® SERIOUS PLAY® better than a regular meeting?

Serious Play, gr. spoudaious paidzein) origins from Plato's "Politeia", where it has been described as a pleasant activity aiming to educate oneself. LEGO® SERIOUS PLAY® is rooted in theory, published in top journals and includes numerous references to advantages to other similar types of tools and methods.

LEGO® SERIOUS PLAY® results are more sincere

LEGO® SERIOUS PLAY® leads to dedicated participants of the meeting

LEGO® SERIOUS PLAY® helps to unleash ideas

LEGO® SERIOUS PLAY® helps to remember details

LEGO® SERIOUS PLAY® helps to equalize discussion

LEGO® SERIOUS PLAY® helps to lower conflict


1. Practice

In the first phase, we practice our building skills and ability create metaphors and stories

2. Task

Thereafter your LEGO® SERIOUS PLAY® facilitator gives our group a building task. E.g.: "Describe your problem today!"

3. Building

We build our response  individually

4. Story-telling

We explain our story, if necessary the others reflect on what they heard

5. Refining

We will refine the story. E.g. "What are the most difficult aspects of our problem"

6. Modeling

We build a holistic model of our problem with all related stakeholders. We add a set of agents - e.g. clients, vendors, partners

7. Analysing

We connect the agents to analyze the linkages between the parts of the model to seek the roots of the problem

8. Playing

Using the model, the we'll play through various future scenarios to understand how to best deal with the problem

9. Concluding

We summarize our principles of action for the future to tackle the original problem

Book on LEGO® SERIOUS PLAY® Method

Marko published with Sean Blair and 9 leading international facilitators a book on LEGO® Serious Play® method. Serious Work.  How to Facilitate Meetings & Workshops Using the LEGO® Serious Play® method. The book introduces five most used application techniques: goal setting, team building, idea generation, values & behaviours and shared vision. provides hands-on practical road-maps on learning about LEGO® SERIOUS PLAY® method and applying it to your own practice.

You may download the free preview here or purchase the book directly via Amazon.

Serious Work Lego Serious Play book

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This website is not approved, authorised or endorsed by the LEGO Group. LEGO®, is a trademark of the LEGO Group. We respect and align with the LEGO® Serious Play® trademark guidelines. We use the LEGO® Serious Play® method described in the LEGO Group Open Source Guide made available by LEGO under a Creative Commons license ‘Attribution Share Alike’.